What is SEO ?

by / / Beginner, SEO

SEO stands for “search engine optimization.” It is the process of ranking your website higher on the search engine, optimising your website on the results of the search engines. Appearing on Google page 1 for your search terms has many benefits

  • Free Organic Traffic
  • Targeted Audience, people searching for golf clubs online, wants to buy golf clubs
  • Branding
  • Superior ROI, its has been proven in studies that SEO has better ROI on normal Ads
  • Results are usually permanent 

How do we rank our website higher ?

It come downs to 2 factors, paying attention to on site and off site SEO

On Site Seo refers to what is on your page, how should you structure your content and meta description

HOW RELEVANT is your content and is it helpful to users

We have to look out for things like Title Tag, what is between <title></title>
It has to be related to the search terms we are ranking

Header tags like H1 – H3, this lets search engine know what is the page about

URL structure, if your website is about hello kitty craze
This is good –> www.example.com/Hello-kitty-craze
This is not good –> www.example.com/id=21

Image description, the search engine cant read pictures, you have to put in the description to make their job easier, use the attribute ALT, <img src=”smiley.gif” alt=”Smiley face”>

Speed of the page, to be exact web loading speed, Google has made it known that it will use page load as a signal http://googlewebmastercentral.blogspot.sg/2010/04/using-site-speed-in-web-search-ranking.html

There is others on site optimization you need to take note about. This tiny area here cant contain it all.

Here is a picture for you to visualize

SEO ON Site

Off-site SEO refers to anything that is not part of your own website or blog, but that contributes to your PageRank.

1.) Citations
Google is paying very close attention to how many times your website / brand is mentioned across the Internet. This means, it’s important to claim / setup your Google Places page, claim your Yelp page, get others to mention your company name through reviews, etc.. The more Google sees your active brand across the Internet, the more weight it will put upon your rankings.

2.) Social Influence
Google is watching your social media channels to see how influential your company / brand is. How many interactions are happening? How many followers / fans do you have? How often are you generating / posting content? How often is that content being shared? The more horsepower that your social media channels crank out, the more likely that Google will reward your website with rankings.

3.) Inbound Links
It is very important to have high authority websites point back to you. The key with link building is relevance. The more relevant, high quality links that point back to your website, the more likely Google is to not only crawl your website more frequently, but reward your website with search engine rankings.

This is the gist of it, we call the entire process link building. There are many ways and ideas on how to get down to building links. That will have to wait for another blog post.

linkbuilding

If everyone “votes” for your site, it will rank higher on the search engine

 

Alright now you know what is the basic of SEO. If i can put the entire process into 1 sentence. It will be this

Create really good, awesome and quality content that user will like and share and search engine will reward you with a high ranking

Sam

 

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